Drafting of specifications
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The specifications are a key strategic element in the success of digital projects. This document will define the scope of your project and determine its cost. Precise, well-designed specifications ensure that your project gets off to the best possible start.
A successful set of specifications is:
Our role is to bring all our digital experience to bear, along with a methodological approach designed to leave no stone unturned. A well-prepared project is a less expensive, shorter, and much more effective project in terms of business.
Assist teams in the Loir-et-Cher department in drafting specifications for the redesign of their website.
Drafting of specifications to guide the redesign of the upcoming TaM Voyages website.
Support the BIC teams in drafting the specifications for the creation of the next website for the DJEEP lighter brand.
A website without specifications is like building a house without a plan. You're flying blind, wasting time, forgetting key elements... and the result is rarely up to scratch.
Website specifications are an essential framework document: they formalize your objectives, needs, constraints, and vision for the project.
It is the cornerstone of any structured digital project. It guides your choices, aligns your teams, directs your partners, and secures your investments.
Far from being an administrative document, the specifications are a strategic tool, a compass that ensures consistency between your vision, your resources, and your deliverables.
A well-structured specification saves time, increases efficiency, and provides peace of mind.
It helps you to:
This is the reference document on which all decisions are based: content, UX, design, development, testing, and launch.
Good specifications guarantee better project management and a more effective website.
Writing specifications is not just about writing a list of features or pages to be included. It must also set out the strategic framework: who are your users? What are your business objectives? What is your value proposition? How do your user journeys fit together ?
A good framework document aligns your ambitions with your reality: your targets, your budget, your schedule.
It incorporates performance and user experience considerations, becoming a decision-making tool throughout the project.
It must also remain scalable: overly rigid specifications hinder agility. The goal is to provide a clear but flexible framework that allows for necessary adjustments without losing sight of the big picture.
Website specifications are also a powerful tool for internal alignment.
They bring together the marketing, communications, product, technical, and sales departments around a shared vision.
By formalizing requirements, they streamline communication and limit misunderstandings between stakeholders.
It is also a valuable tool for communicating with your service providers.
A well-structured document facilitates mutual understanding, speeds up the quotation phase, reduces ambiguities, and improves the quality of proposals.
It becomes a concrete management tool: it allows you to measure the progress of the project, prioritize deliverables, and secure production.
Good specifications are not limited to technical requirements. They must also incorporate your strategic and marketing vision. Elements such as communication strategy, brand positioning, lead management, and acquisition strategy naturally have their place here .
Now is the time to align your future website with your business ambitions.
Would you like to improve your SEO? Generate more leads? Better tell your brand story?
These intentions must be visible from the moment the document is drafted to guide the design, content, and hierarchy of the pages.
A well-written specification is therefore not limited to "what you want to do," but also explains "why you are doing it."
To maximize its effectiveness, your specifications must be clear, structured, and prioritized.
Here are the essential elements to include:
This information structures the dialogue with your service providers, clarifies expectations, and allows for better comparison between the proposals received.
Many projects fail not because of a lack of resources, but because of a lack of structure.
Here are the most common mistakes:
Good support helps you avoid these pitfalls and save valuable time.
At La Boucle, we help companies structure, prioritize, and draft their specifications in a pragmatic and efficient manner, so that every dollar invested has a measurable impact.
A successful website always starts with a well-written specification.
This is the foundation of any successful digital project.
At La Boucle, we help you structure your needs, lay the right groundwork, and build a website that doesn't just exist online but really works for you.
It is a document that formalizes the objectives, needs, constraints, and overall vision of a web project.
Because it structures the project, aligns teams, secures production, and improves collaboration with your partners.
Business objectives, targets, site map, user journeys, technical specifications, design, SEO, and performance indicators.
Before any call for tenders or redesign, to define your needs and effectively manage your digital project.
If you have any further questions, we have plenty of answers on our media.
