Preparing your digital project
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If only you knew how many projects fail before they even begin simply because of a lack of preparation. So yes, digital projects often have very ambitious schedules. But trust us, rushing headlong into your project won't get you there any faster.
A well-prepared project is simply a project:
And it's easy to see why. Often, the project is placed in the hands of a manager who needs to find an agency and get started on the project too quickly. So mistakes are made one after another:
Create functional mock-ups of the website for VEJA Group recruitment in France and internationally.
Support Army teams in setting up workshops to analyze user journeys on their military equipment order management and retrieval platform.
Assist BIC teams in organizing and managing the tender process to find an agency to create the DJEEP website, a lighter brand recently acquired by the group.
Implementation of an evaluation grid as part of a call for tenders to find the agency that will redesign the Loir-et-Cher department website.
A digital project is not just a website or a campaign. It is a strategic lever that affects your communication, your organization, and your growth. To generate concrete results, it must be structured, well thought out, and aligned with your ambitions.
Too many companies launch projects without a method and end up dealing with delays, budget overruns, or systems that don't perform. Properly preparing your digital project means laying a solid foundation: clarifying your objectives, defining your priorities, and relying on a digital project support team capable of managing each stage consistently.
Before investing in tools or campaigns, you need to set the framework. Framing is the first strategic phase: it involves analyzing your needs, your market, your targets, and your resources to define a realistic and measurable roadmap.
This preparation allows you to build a digital project that truly meets your challenges. By working with an expert partner, you gain clarity and efficiency. You avoid risky guesswork and maximize the performance of your acquisition strategy.
A successful digital project is based on a series of logical and interdependent phases. Strategic framing, definition of needs, specifications, choice of partners, UX design, content, development, launch, performance monitoring.
Each phase must be designed to streamline collaboration between your teams and your service providers. The role of effective support is to ensure coordination, adherence to deadlines, and the implementation of accurate monitoring tools.
Even with a good brief, a project can go off track without strong project management . Steering is the key that links strategy to execution. It allows you to anticipate risks, ensure the quality of deliverables, and make quick decisions.
Effective digital project support goes beyond management: it provides a strategic perspective, challenges your choices, and aligns teams around a shared vision. This is what transforms a simple project into a real growth driver.
Preparing your digital project also means adopting a continuous performance approach. Thanks to management tools, structured reporting, and regular performance monitoring, you can maintain a clear view of results and adjust your actions in real time.
Well-designed support allows you to capitalize on each learning experience, improve your processes, and optimize the overall profitability of your digital system.
A digital project cannot be improvised: it must be structured. By working with a partner capable of providing comprehensive digital project support, you can be confident in your choices, improve consistency, and accelerate your results.
A well-prepared project is a faster, more profitable, and sustainably effective project.
This includes any project involving digital tools, channels, or devices: websites, CRM, marketing automation, conversion funnels, or acquisition strategies.
Because it helps avoid prioritization errors, ensures strategic consistency, and guarantees concrete results.
From the early stages, before design or development, to align business, technical, and human challenges.
Better coordination, clearer choices, controlled deadlines, and a project management team capable of transforming your ambitions into tangible results.
If you have any further questions, we also have many answers on our media.
