Get the right people in the loop

Digital strategy consulting agency

Matthew Seiller
Co-founder of the loop

“The loop was born out of an observation, but also out of a desire: to address the four major issues in our market.”

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Defining your digital project is often quite complex for project leaders.
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Even harder to find the right agency
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Once the project has been launched, and even more so if the first two criteria are met: the client-agency relationship can sometimes be complicated.
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Once the projects are completed, everything stops, even though it's only the beginning of the adventure.
We have designed our agency, its services, and its ecosystem to effectively address these four digital issues.

Our consulting approach

We wanted to create a unique agency model that does not deal with the production of devices in order to maintain complete neutrality in the recommendations we offer. We believe that there is a different digital solution for every problem, and our mission is to find it using a proven working method. 

By gaining greater control over your digital ecosystem, you will be able to design more effective solutions that generate more revenue and cost less.

Discover our services

Bringing together the best French agencies 

Once we have defined the strategy and scope of our clients' projects, we place them in the hands of the most suitable partners. We know each co-founder of the agencies in our network personally, and they are identified according to their core business (expertise, preferred sectors, types of clients, budget, etc.). 

the Media Loop, our digital lab

Being a partner in the La Boucle network also means being able to express your vision of the profession on our media platform.

Gain complete control over your digital ecosystem

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What we really expect from a digital agency

Today, all companies are looking for a digital agency capable of meeting their needs. But what many discover after a few months is that a good website or a well-executed campaign is not enough. What is needed is meaning. Perspective. An overview. A real digital strategy.

This is exactly where La Boucle comes in: not as a traditional digital agency, but as an independent partner that structures projects upstream, challenges decisions, manages calls for tenders, and aligns your business challenges with your concrete actions.

Neither a production agency nor a consulting firm

La Boucle is not just another digital agency on the scene. It is a hybrid model. We don't have a creative team, in-house developers, or an internal studio. What we do have is a method. An ability to analyze, prioritize, and recommend. An independent approach that aims to connect you with the right production agencies—the ones that truly meet your needs.

What we promise you: no vagueness, no nonsense

Working with La Boucle means having a team by your side that tells you how it is. That digs deep to understand your real needs. That doesn't sell you a pre-written solution. An independent digital agency whose sole mission is to serve your interests. Whether you're launching a call for tenders, rethinking your digital strategy, or managing an internal project, our role is always the same: to clarify, structure, and align.

In short: a digital agency that stands out from the crowd

If you're looking for an agency to produce a website overnight, we may not be the right fit for you. But if you're looking for a partner to lay the right foundations, avoid costly mistakes, and make your digital actions more consistent, then we're here for you. At La Boucle, we believe it's better to spend an hour thinking than six months correcting.

Questions about the digital agency La Boucle

How does Boucle differ from other digital agencies?

The loop occurs upstream of projects. Unlike a digital production agency, we do not produce deliverables: we structure the strategy, define the requirements, draft the specifications, and connect you with the best agencies for production.

Who is this hybrid model intended for?

To all companies that want to regain control of their digital strategy: marketing departments, senior management, growing start-ups, large groups undergoing reorganization, or organizations in the process of digital transformation.

How do you work with production agencies?

We select partners based on the client's actual needs. No hidden agreements, no commissions. We are completely independent. This is what guarantees true alignment between strategy, production, and results.

Do you accept small projects?

Yes, if the need is clear and strategic. We take on one-off assignments or more structural projects. The size is less important than the relevance of the subject.

Can a digital agency consult with you on a white-label basis?

Yes, this happens regularly. We also provide strategic support to agencies during the scoping, auditing, and repositioning phases.

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