Audits and analyses
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The digital sector is constantly changing. It is rare for existing digital systems to meet 100% of a company's needs. Knowing how to analyze yourself means better understanding your own needs and those of your users, enabling you to be more responsive and therefore more effective.
Analyzing your market and auditing your situation is essential for:
Common mistakes:
Conduct a UX audit to prepare for the redesign of the Centre Commercial online store, the concept store for the VEJA brand.
Analysis of the entire digital ecosystem of the Loir-et-Cher department and drafting of a comprehensive report of recommendations aimed at streamlining needs and platforms.
Support Valobat teams in the detailed analysis of their waste recovery management tool throughout France.
Bring together all TaM Voyages teams to review the overall organization and how we work together in order to contribute effectively and collectively to the existing digital ecosystem.
A website may look modern and attractive, yet still underperform.A website audit allows you to objectively measure actual performance, identify barriers to conversion, and reveal opportunities for optimization. It is much more than a simple technical check: it is a comprehensive analysis of your digital ecosystem, user journeys, and online visibility.
A comprehensive audit takes into account technical performance, SEO, user experience, content, and competitive positioning. It highlights the gaps between your business ambitions and the reality of your results.
Auditing a website is not just a matter of ticking off a technical checklist. It should involve taking a critical look at your entire digital system: loading times, HTML structure, SEO tags, site map, content, responsive design, accessibility, mobile performance, etc.
But also on the user experience: does the user understand your value proposition in a matter of seconds? Is the conversion path smooth? Does your content really meet the expectations of your target audience?
The value of a website audit also lies in reconnecting your digital platform with your overall strategy. Does your site truly reflect your brand positioning ? Is it aligned with your goals in terms of brand awareness, acquisition, or conversion? Are the key messages visible, readable, and understandable to your target audience?
Audits often reveal discrepancies between what you think you are saying and what your visitors perceive.
An audit also helps you structure your priorities. It's not about redoing everything, but knowing what to optimize, in what order, and with what potential impact. A good audit prioritizes sticking points, offers concrete recommendations, and gives you a clear, actionable roadmap.
This is a valuable starting point, whether before a redesign, a strategic change, or simply to boost your website's performance.
Competitive auditing remains one of the most strategic areas. It's not just about looking at who's ahead of you on Google, but analyzing how your competitors structure their digital presence:
Using tools such as SEMrush, Ahrefs, or SimilarWeb, competitive auditing highlights areas where you can improve. The goal is to identify concrete opportunities: position yourself on keywords overlooked by your competitors, offer a more seamless experience, or capitalize on differentiating content formats.
An SEO audit is not limited to identifying a few tag errors. It aims to understand how Google perceives and indexes your site. Among the key points analyzed:
Concrete example: an audit may reveal that 40% of strategic pages are not indexed due to incorrect settings in the robots.txt file. As a result, the site loses a significant amount of visibility without even knowing it.
The user experience is directly correlated to conversion. A UX audit aims to understand whether your site truly meets the expectations of your visitors. The analyses focus on:
A UX audit often reveals internal friction points that are not immediately apparent. For example, a primary call-to-action button located below the fold can result in a 15% loss in conversions.
A website audit is not a list of technical corrections. It is a strategic approach that reconnects digital technology with your business objectives. Key questions asked during an audit:
The audit allows us to shift from a tool-centric view (the website) to an impact-centric view (the business).
Website auditing is a strategic lever. Whether competitive, SEO, technical, or UX, it allows you to identify your weaknesses, seize opportunities, and transform your site into a true digital performance tool.
At La Boucle, we help you see what others don't: concrete recommendations tailored to your challenges, without jargon or lengthy audits.
It is a comprehensive analysis of your website's performance in terms of technical aspects, SEO, UX, content, and conversion.
Adetailed study of your competitors: keywords, visibility, content strategy, performance. It helps identify opportunities to gain an advantage.
Because a website can function without performing well. An audit helps identify weaknesses and opportunities for optimization.
SEMrush, Ahrefs, Screaming Frog, PageSpeed Insights, Search Console, server logs, Hotjar... Each tool provides a complementary piece of analysis.
Before a redesign, after a drop in performance, or simply to take a step back and give your digital system a boost.
Thecost varies depending on the size of the site and the depth of the analysis. But it's an investment with a high return: well-prioritized optimization can quickly generate more traffic and conversions.
If you have any further questions, we have plenty of answers on our media.
